Can You Get Into Market Research With a Marketing Degree?

Yes, a marketing degree can prepare you for a career in market research. You'll likely develop skills in consumer behaviour, research methods, data analysis, branding, and communication. Entry-level positions may include market research analyst, consumer insights analyst, brand analyst, or survey researcher. Learning tools such as Excel, Tableau, Power BI, SPSS, or Qualtrics can make you more competitive. Internships and portfolio projects involving surveys, customer segmentation, or competitor analysis can also help you stand out. A bachelor's degree is often enough for entry-level roles, while a master's degree may be helpful for advanced positions.

Corgage helps — turning coursework and project data into polished, professional analysis. With Corgage, every survey or segmentation project you build becomes portfolio-ready work that shows employers you can analyze data with confidence.