What Are the 7 Basic Questions in Market Research?
Corgage Team · · 1 min read
The seven basic questions in market research are who, what, why, when, where, how, and how much. "Who" identifies the target customers and their characteristics. "What" examines their needs, preferences, and problems. "Why" explores their motivations for buying or avoiding a product. "When" and "where" look at when customers purchase and where they discover or buy products. "How" studies their decision-making process, while "how much" determines what they are willing to pay.
Corgage helps: you can answer questions like these with real data analysis instead of guesswork, turning customer research into clear, evidence-backed insights.
It helps: fast, structured analysis of your market data, so every pricing, targeting, and product decision is grounded in what your customers actually do.
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