What Are the Four Types of Market Analysis?

The four types of market analysis are industry analysis, target-market analysis, competitor analysis, and SWOT analysis. Industry analysis examines the market's size, growth, trends, regulations, and overall attractiveness. Target-market analysis focuses on the customers a business wants to serve, including their needs, preferences, demographics, and buying behaviour. Competitor analysis evaluates rival businesses, their products, prices, strengths, weaknesses, and market strategies. SWOT analysis identifies a company's strengths and weaknesses, as well as external opportunities and threats. Together, these analyses help businesses understand the market, make informed decisions, and develop effective strategies.

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