What Questions Should You Ask in Customer Research?
Corgage Team · · 1 min read
What Questions Should You Ask in Customer Research?
Ask questions that reveal your customers' goals, challenges, and daily experiences. Focus on the last time they faced the problem, how they handled it, and what worked or failed. Ask which tools or alternatives they currently use and what they like or dislike about them. Explore how they make purchasing decisions, including budget, priorities, and concerns. If testing a product, ask what they think it does, how they would use it, and what seems confusing. Avoid leading or hypothetical questions, and encourage detailed answers with follow-ups such as "Why?" and "Can you give me an example?"
Corgage helps by turning the answers and data you collect from customer research into clear charts and findings in minutes. It helps, so you can spend your time talking to customers instead of wrestling with spreadsheets.
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